Fast footprint
French-born engineer, designer and RCA student, Luc Fusaro has developed a prototype which can be architectured around the unique shape of a sprinter’s foot. It weighs just 96 grams, can shed fractions...
View ArticleCustomer hijack
Meat Pack in Guatemala already had a reputation for offering special discounts on their limited-edition trainers from the likes of Adidas, Puma and Nike – but they wanted to develop a new and...
View ArticleDigital mannequins
We’ve seen a few retailers adding digital interaction to their physical stores recently – often with the goal of creating more engaging spaces for customers. McQ’s new flagship on Dover Street in...
View ArticleVenice Beach standstill
Nike brought Venice Beach to a standstill while shooting a video promoting the launch of the new Jordan CP3.VI. (Nice one, Alex) Check out: http://youtu.be/tf4wHNhtlj0 The ‘Cut Through LA’ shoot...
View ArticleSaddle up
Iconic saddle manufacturer Brooks invited design students from the Royal College of Art to participate in a project – using existing materials and processes from their factory in Smethwick, England to...
View ArticleDon’t get comfortable
‘Don’t get comfortable’ might be an unusual request from a clothing company, but American Giant have other ideas. (Cheers Elliot). Unhappy with the fact that most of our clothes are made overseas,...
View ArticleHolocube
There’s a new way to blow your mind on the streets of Amsterdam. Nike’s latest advert for their Free model is running in 360O holographic glory, in cubes located in the Leidseplein, Rembrandtplein and...
View ArticleThe easy way to get fit
First there was easyJet. Then easyHotel. And now there’s easyGym. Yes, Stelios has expanded into the fitness market with a chain of no-frill gyms. You can already work up an orange sweat in six spots...
View ArticleReuse-A-Shoe
Today, trainers. Tomorrow, track. Nike’s Reuse-A-Shoe programme takes old athletic shoes and turns them into Nike Grind, a high-quality sports surface used in courts, turf fields and tracks. It’s all...
View ArticleHit the road, Foster
Why did the Creative Director cross the road? To buy a camper van and head off on a journey of 80,000 miles exploring surf culture in North America. Not funny, by any means, but a true story. In July...
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